opinion

A Global Market

Recently, XBIZ World Magazine asked several industry players "Outside of the U.S. and Canada, what countries do you draw the most customers from? What does your company do to draw customers from markets outside of North America?"

Here's what they had to say:

Australia and the U.K. are our top performers, country-wise. WebcamCash is now actively looking into expanding into different markets as we are currently translating the site into five different languages. Being a cam site where model interaction with the user is key to our success, we are facing a whole new set of unique problems that only happens to cam sites. There is much more involved that translating some text on a tour. Having a user on a Spanish translated version of our site then getting sent to a American girl because she put Spanish as her spoken language in her profile so she can get as many shows as possible is a problem. It would take some policing, for example.

— Derek Smout, Head Account Executive, WebcamCash

Since we are a new affiliate program, our primary focus has been English-speaking countries. That being said, our top non-English market is easily Germany. A high percentage of our German traffic is driven by banner ads and placements on adult networks and TGP postings which focus on those regions. Germany has one of the world's largest economies, and the market has a high demand for adult content. Also, because of relatively low credit card penetration throughout Germany, we offer alternative billing methods to credit cards, ensuring we take full advantage of a great German marketplace.

— Janell Hauser, Affiliate Manager, XMoney.com

About 50 percent of our subscribers are in the U.S. and Canada. Fifteen percent of our subscribers are in the U.K. About 9 percent are in Australia, and about 6-7 percent are in Germany. About 3 percent are from France, and the rest all around the world. It's really global with our members, who come from over 100 countries in all.

— Joanne Mason, Vice President, G Media Pty. Ltd. (AbbyWinters.com)

For us, the U.K. is the answer, followed by Australia, France and Germany. We have many U.K. girls as models, as well as all other nations, so you can always find what you like — whether it's a French girl, Thai girl or Russian. We also have the site translated in French and German, so that helps. For us, it's mostly about having 1,200 girls live every night with a huge variety and placing banners on foreign sites — hundreds of them.

— Yuval Kijel, Special Product Consultant, ImLive.com

A great deal of our customers come from a variety of countries in Europe. We also get a significant number of customers from Japan. We have affiliates from around the world, and they have been instrumental in helping us to develop a customer base in their respective countries. We have also experimented with offering tours and join pages in local languages, and are currently developing a full program of languages that will be rolled out in mid-year.

— CJ, Chief Executive Officer, Zbuckz.com

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

Andi Avalon Talks Wifey Life and the Joys of Suburban Chaos

Fans crave authenticity. For most adult content creators, this has become gospel. Everybody is looking for “the real deal” — and as it happens, you can’t get much more real than MILF creator-performer Andi Avalon.

Jackie Backman ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
Show More